Today Warner Bros. Consumer products announced that it is partnering with Toybox 3D printer to allow consumers to print their own assortment of toys and action figures. The initial assortment will include replica props and action figures for DC Comics, Looney Tunes, Seinfeld, and other properties and characters.
Once enjoyed by a relative few, 3D printing has made its way from big corporations to personal use. It’s certainly impacted the toy industry with companies such as Mattel partnering with tech companies to produce new toys incorporating 3D printing technology.
3D printing technology has also been a boon to toy customizers and amateur producers, who now have the ability to model and create — and even mass-produce — their own unique pieces without having to rely on outside manufacturers. With decent quality 3D printers now available for home use for less than $300, it’s an interesting time for the toy community for sure.
Just imagine printing your own batarang at home! Check out the full press release details below:
Toybox, the 3D printer for kids of all ages has partnered with Warner Bros. Consumer Products to provide their customers the ability to print Warner Bros’ iconic and fan favorite IP characters. Toy Box fans will now be able to print items based on; DC, Cartoon Network, Looney Tunes, Hanna-Barbera, Friends, Seinfeld, and classic movies such as Polar Express and Elf.
Customers will be able to buy a range of toys starting with DC’s Batman, Superman and Wonder Woman by purchasing Toybox Bolts, an online currency unique to the Toybox platform. This is a first of its kind licensing agreement with a major studio that allows customers to print their toys at home…no two-day shipping or trip to the store needed.
Toys available to print at launch will be Batman, Superman and Wonder Woman action figures with nine points of articulation, Batarangs, Batman’s Batcave computer, Batmobile, Batman disc launcher, Bat-Signal, Justice League disc launchers, Daily Planet building; with additional items to follow.
Said Toybox CEO Ben Baltes, “We are so excited to announce this partnership with Warner Bros. Consumer Products. Toybox is the only platform to offer at home toy printing tied to a secure 3D printer. Bringing our Toybox users the world class properties from the WB catalogue is a dream for them and for us.”
